We Didn’t Plan to Build This. We Had To.
We’ve made the wrong calls.
We’ve fought the wrong battles.
We’ve seen execution slip through the cracks.
We’ve watched a great strategy stall because leadership wasn’t aligned.
We’ve been in rooms where everything looked solid on paper—but fell apart in execution. Where talented people burned out, not from lack of effort, but from lack of clarity. Where decisions got stuck, trust cracked, and momentum vanished—not because the vision was wrong, but because leadership wasn’t working as a system.
We’ve spent years fixing this - one team at a time. But we’re done working in silos.
Scalensis is the system we wish we’d had. Now we’re building it—so no leader has to learn these lessons the hard way.
The Team Behind Scalensis
Every framework here comes from something we’ve done, broken, and rebuilt in the real world.
Every framework we use is battle-tested: build in practice, refined by experience, and proven in the real world.
Marili Ruus
Growth | Strategy| Execution
"If you want speed, you need alignment. Without it, you’re just running in circles."
Marili has built and scaled businesses from early traction to millions in ARR. She’s worked with early and high-growth startups, helping teams cut through the noise, break through bottlenecks, and turn strategy into execution—fast.
Hard-earned truths:
Strategy without execution is just storytelling.
If teams don’t see the full picture, they’ll always work on the wrong parts.
Leadership indecision is more damaging than any single bad call.
Olga Kikas
Fintech | Growth Hacking
"If execution doesn’t map to strategy, you’re just burning time."
Olga has scaled fintech, gaming, and crypto companies in high-pressure environments. She’s built teams, driven growth, and seen how fast things fall apart when feedback loops break—and how quickly momentum returns when alignment is restored.
Hard-earned truths:
The best teams don’t just move fast—they move in sync.
A broken feedback loop between leadership and execution destroys speed.
If leadership isn’t clear, teams fill in the blanks—and not always in the right way.
Helena Joamets
People | Culture | Organizational Scaling
"If people don’t trust leadership, even the best strategy will fail."
For nearly a decade, Helena built high-performance teams inside one of Estonia’s fastest-scaling startups. She’s witnessed companies scale fast and break even faster—not because they hired the wrong people, but because they didn’t keep them aligned. She’s seen firsthand that execution doesn’t just depend on smart processes—it depends on emotional trust and cultural clarity.
Hard-earned truths:
Alignment without trust is fragile.
People don’t resist change - they resist confusion.
Culture either drives execution or destroys it—there’s no neutral ground.
Martha Skirta
Expansion | Operations | Systems Leadership
"Speed is easy. Strategic speed—the kind that actually moves the business forward—is what separates great leadership from constant firefighting."
Martha has spent a decade leading cross-functional teams, navigating regulatory landscapes, scaling expansion efforts, and optimizing workflows to remove friction. She thrives in the deep end of leadership—where complexity meets execution.
Hard-earned truths:
Most leadership issues are misalignment issues in disguise.
Clarity around ownership accelerates everything.
Great leaders don’t have all the answers—they create conditions for clarity.
How It Started
Four leaders kept seeing the same failure pattern: strategy sharp, execution fuzzy, a lot of hard feelings.
Late-night debriefs turned into a shared mission: build a system that locks leadership, execution, and trust together.
One dinner became dozens, and Scalensis was born.
This didn’t begin as a product. It began as a shared frustration - why execution kept breaking.
What We Stand For
Leadership isn’t about control—it’s about continuous alignment.
We don’t care about leadership trends. We care about what actually works in execution.
Strategy doesn’t fail. Misalignment does.
Companies don’t fail because of bad strategy. They fail because execution drifts from it. Most leadership problems aren’t leadership problems. They’re systemic alignment problems.
Speed without alignment is just chaos on fast-forward.
The fastest-growing companies aren’t the ones that move the quickest. They’re the ones that stay aligned as they scale. The best leaders don’t guess. They get real-time clarity.
Why We’re Scaling Ourselves
We’ve spent years inside fast-growing companies - coaching, building, rebuilding.
We’ve led leadership teams through complexity, conflict, and high-stakes decisions.
We’ve seen what happens when alignment breaks—and what’s possible when it holds.
